Seven considerations for startups planning a media launch in Malaysia

A media launch can be an effective way to help you spread the word about your startup product or service. Handling a media launch though, can be a difficult task especially if you lack experience in the field. So, here, I’d like to focus on seven considerations for startups planning a media launch:   1)         Think of the impacts you wish to have. One of the first things you might want…

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Thinking of a media launch in Malaysia? Here’s a list to get you started

Malaysian media industry is pretty diverse where multiple languages including Bahasa Malaysia, English, Chinese and Tamil are spoken in the country of over 28 million of people. The industry is also backed by a strong digital media presence, thanks to more than 60 percent of broadband Internet penetration at the national level. Keep in mind too that print newspapers still exist. Meanwhile, social media networks like Facebook, Twitter and Instagram…

Continue Reading Thinking of a media launch in Malaysia? Here’s a list to get you started