Pushing for greater visibility of tech startups

Having a good visibility can make impacts on business sales and it can also help entrepreneurs discover new opportunities. Visibility is important regardless if a business competes in a domestic market or on a global platform. As fundamental as the subject of visibility may seem or sound, it is not, however, something that is always well taken care of in many business situations. The reasons may vary. If you look…

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Seven considerations for startups planning a media launch in Malaysia

A media launch can be an effective way to help you spread the word about your startup product or service. Handling a media launch though, can be a difficult task especially if you lack experience in the field. So, here, I’d like to focus on seven considerations for startups planning a media launch:   1)         Think of the impacts you wish to have. One of the first things you might want…

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Thinking of a media launch in Malaysia? Here’s a list to get you started

Malaysian media industry is pretty diverse where multiple languages including Bahasa Malaysia, English, Chinese and Tamil are spoken in the country of over 28 million of people. The industry is also backed by a strong digital media presence, thanks to more than 60 percent of broadband Internet penetration at the national level. Keep in mind too that print newspapers still exist. Meanwhile, social media networks like Facebook, Twitter and Instagram…

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