Samples of editorial calendars

Here’s a follow up to the recent video on editorial calendars. For those of you who have never seen an editorial calendar, I have provided some samples for you in this video. These are a random choice of calendars that are accessible on the web. I would like to remind you that NOT ALL media outlets would have an editorial calendar available. So, for those in charge of media relations,…

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Hiring a PR agency? Here are tips for preparing a brief

You are thinking of hiring a PR agency to support your product release campaign, to help you announce a successful merger or for other reasons. After looking around, you’ve narrowed down selections of PR agencies to just a few that you would like to approach for the work. Next, you would like to hear from these prospective agencies on how they can help you – a proposal. This is when…

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PR101: Editorial Calendars

If you want to get media exposure especially if you are unknown to reporters and journalists, here’s an advice - be proactive! Finding editorial opportunities can be tough but editorial calendars can help (to a certain extent). So, in a spirit of sharing my knowledge, I have created the following video specifically on editorial calendars. One of the advantages of using editorial calendars is that there is a potential of…

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Welcoming the New Year

2016 is about to leave us. I congratulate you for your success in achieving your PR goals and objectives. Perhaps there were some setbacks along the way and that’s OK. In moving on into a new chapter of your PR, don’t forget to make efforts to pick up at least a couple of lessons from this year. You can do this by keeping a close check on all of your…

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