Want to increase media coverage? Put a spotlight on your NEWS

Media coverage can help boost visibility. If your startup has little media coverage and if you wish to change that, adding a variety to your media pitching efforts could help. Instead of solely aiming at just one type of editorial content, say, feature articles, look at other elements within your reach that you can pitch to the media. In this post, I would like to point you to NEWS. So,…

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Ideas for creating a media relations plan for 2016

If you wish to improve or keep a good momentum of your media publicity, consider having a media relations plan. A plan can help you get your thoughts organized and help you focus on what you try to achieve. Here are a few ideas to consider: 1.    Set goals. Know what you want to accomplish in your media relations in 2016; 2.   Identify your target audiences. Review your media list to make…

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PR for startups (video)

What is PR? Does your startup need PR? If you’re running a startup, what are some of the communications that can help you increase your visibility in the market? I recently spoke about PR in front of a startup community, an event organized by the Malaysian Global Innovation and Creativity Center (MaGIC) in Cyberjaya. A video of that presentation has just been published by MaGIC. So, if you're interested in…

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