If you want to get media exposure especially if you are unknown to reporters and journalists, here’s an advice – be proactive!
Finding editorial opportunities can be tough but editorial calendars can help (to a certain extent).
So, in a spirit of sharing my knowledge, I have created the following video specifically on editorial calendars.
One of the advantages of using editorial calendars is that there is a potential of compiling a year-worth of opportunities. Imagine that!
Keep in mind though, not all editorial calendars are created the same. You may find some with more detail in them than the others.
Doesn’t matter if you are running a startup or if you are at a business that’s been around for a while, you might want to check out editorial calendars.
Feel free to drop me an email if you got questions.
Here’s the video:
All the best!