If you wish to improve or keep a good momentum of your media publicity, consider having a media relations plan. A plan can help you get your thoughts organized and help you focus on what you try to achieve. Here are a few ideas to consider: 1. Set goals. Know what you want to accomplish in your media relations in 2016; 2. Identify your target audiences. Review your media list to make…
What is PR? Does your startup need PR? If you’re running a startup, what are some of the communications that can help you increase your visibility in the market? I recently spoke about PR in front of a startup community, an event organized by the Malaysian Global Innovation and Creativity Center (MaGIC) in Cyberjaya. A video of that presentation has just been published by MaGIC. So, if you're interested in…
Dear startup entrepreneurs and marketers, You are cordially invited to a presentation on public relations (PR) which I will deliver on Saturday, January 17, 2015. This is a no-fee event and registration is now open. Please get your ticket here. For further details, please visit MaGIC’s website here. If you have questions for me, please send an email to khashim[at]hashimpr[dot]com. I look forward to meeting you there! ###
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation. It is not easy to create and maintain a good level of visibility when you don’t have a reasonable public relations game plan – a common challenge that many startups share. If you’re not happy with the level of visibility of your startup, here are some recommendations to address this…