As a small startup that has little or no visibility and if you wish to change that, it is best that you do not just sit back or wait for the media to come knocking on your door to offer you publicity. One of the things you could do is to take a proactive approach to get in touch with the media to interest them in your news story. This…
Media coverage can help boost visibility. If your startup has little media coverage and if you wish to change that, adding a variety to your media pitching efforts could help. Instead of solely aiming at just one type of editorial content, say, feature articles, look at other elements within your reach that you can pitch to the media. In this post, I would like to point you to NEWS. So,…
If you wish to improve or keep a good momentum of your media publicity, consider having a media relations plan. A plan can help you get your thoughts organized and help you focus on what you try to achieve. Here are a few ideas to consider: 1. Set goals. Know what you want to accomplish in your media relations in 2016; 2. Identify your target audiences. Review your media list to make…