You are thinking of hiring a PR agency to support your product release campaign, to help you announce a successful merger or for other reasons. After looking around, you’ve narrowed down selections of PR agencies to just a few that you would like to approach for the work. Next, you would like to hear from these prospective agencies on how they can help you – a proposal. This is when…
If you want to get media exposure especially if you are unknown to reporters and journalists, here’s an advice - be proactive! Finding editorial opportunities can be tough but editorial calendars can help (to a certain extent). So, in a spirit of sharing my knowledge, I have created the following video specifically on editorial calendars. One of the advantages of using editorial calendars is that there is a potential of…
2016 is about to leave us. I congratulate you for your success in achieving your PR goals and objectives. Perhaps there were some setbacks along the way and that’s OK. In moving on into a new chapter of your PR, don’t forget to make efforts to pick up at least a couple of lessons from this year. You can do this by keeping a close check on all of your…