Avoid making this mistake

Vision and mission statements are two different things but many companies get them mixed up.

One of the most common mistakes I’ve seen is, many companies confuse a vision with a mission statement. When they tried to communicate a vision of their business what came out, however, had nothing to do with aspiration.

This mistake isn’t unique to startups but scale-up companies commit it too.

How did I find out about this? The answer is in this video.

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