Press Release Writing Workshop
Leave with a draft headline and opening paragraph for your own announcement, written in the style journalists expect.
- 90 minutes, live on Zoom
- In English
- No PR experience needed
- RM99 / US$25
Date to be announced. Registering interest is free and does not reserve a seat.
Have something to announce, but unsure how to write it for the media? This 90-minute online workshop, led by Kam Hashim of Hashim Communications, shows you how to find the news in your business and put it into a clear, factual press release opening.
- Format
- 90-minute live workshop on Zoom, open worldwide
- Level
- Beginners; no PR experience needed
- Language
- English
- Date and time
- To be announced
- Introductory fee (per person)
- RM99 in Malaysia, US$25 international
- Registration
- Opening soon. Register interest to hear first.
Who this workshop is for
- Startup founders and small-business owners
- Marketing staff asked to “write the press release”
- Communications beginners
- Anyone preparing to announce a launch, partnership, expansion, or other meaningful milestone
What you will learn
Find your news
Understand what makes an announcement newsworthy, who it matters to, and how to identify a useful story angle.
Organize your facts
Use the 5W1H questions (who, what, when, where, why, and how) and learn how the inverted pyramid puts the most important information first.
Write your headline and lead
Follow a worked example, then write your own headline and opening paragraph (the “lead”), checking that your news is clear, specific, and grounded in real facts.
ABC Sdn Bhd Is Proud to Announce an Exciting New PartnershipVague: who is the partner, what changes, and why should a reader care?
Penang Logistics Startup Partners with Regional Courier to Offer Next-Day Delivery to Rural RetailersSpecific: names who, what, and who benefits. (Illustrative example.)
What is included
- Live instruction and guided writing practice
- A press release starter worksheet
- A reusable press release template and an editing checklist
- Discussion of selected participant examples, plus time for questions
This introductory workshop focuses on getting started. Individual review of a full press release is not included.
What to bring
- A laptop or computer with Zoom installed (writing on a phone is not recommended)
- An announcement idea you are permitted to share, if you have one. A practice example is provided for those who don’t.
Meet your trainer
Kam Hashim is a PR and communications practitioner and the founder of Hashim Communications, established in 2012. He spent 14 years in high-tech PR in Boston and has worked with Malaysian tech companies and startups since 2012, helping them tell their stories to the media.
Kam has spoken on PR for startups at MaGIC and has completed HRDC/Krissai Train The Trainer training. His mission to strengthen Malaysia’s tech ecosystem through better communications was featured in Malaysia SME. You can also connect with Kam on LinkedIn.
Frequently asked questions
Can I join from outside Malaysia?
Yes. The workshop is online and taught in English. The announced schedule will include the time zone so you can check your local time.
Do I need an announcement ready?
No. You may bring a real announcement with information you are permitted to share, or use the practice example provided.
Will I finish a full press release?
The guided exercise focuses on the headline and opening paragraph, the parts that decide whether a journalist keeps reading. You will leave with a template and checklist to complete the rest of your press release on your own.
Why are there two prices?
Malaysian participants pay in ringgit (RM99) and international participants pay in US dollars (US$25). Payment details will be shared when registration opens.
Does registering interest commit me to anything?
No. It is free, does not reserve a seat, and does not require payment. You will simply be among the first to hear when the date is set.
Interested in the workshop?
The first date will be announced here. Register your interest and you will be among the first to hear when registration opens.
Questions? Email kam@hashimpr.com.