Welcoming the New Year

2016 is about to leave us. I congratulate you for your success in achieving your PR goals and objectives. Perhaps there were some setbacks along the way and that’s OK. In moving on into a new chapter of your PR, don’t forget to make efforts to pick up at least a couple of lessons from this year. You can do this by keeping a close check on all of your…

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What is a press kit?

If you are interested in engaging in media relations, say, for a new product launch campaign or others, you might want to prepare a press kit. Here’s a video that explains what key information to put in your press kit. The duration of this video is 2:24. All the best! -kam ###

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