Hiring a PR agency? Here are tips for preparing a brief

You are thinking of hiring a PR agency to support your product release campaign, to help you announce a successful merger or for other reasons. After looking around, you’ve narrowed down selections of PR agencies to just a few that you would like to approach for the work. Next, you would like to hear from these prospective agencies on how they can help you – a proposal. This is when…

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Welcoming the New Year

2016 is about to leave us. I congratulate you for your success in achieving your PR goals and objectives. Perhaps there were some setbacks along the way and that’s OK. In moving on into a new chapter of your PR, don’t forget to make efforts to pick up at least a couple of lessons from this year. You can do this by keeping a close check on all of your…

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How to get media coverage for your startup (a slide presentation)

Recently, I was invited by MaGIC Accelerator Program to give a talk on public relations to their participants. The topic of the talk was "How to get media coverage for your startup" and the session was held on June 14 at MaGIC in Cyberjaya. For those of you who are interested in this topic as well, here is my edited slide presentation. Feel free to drop me an email if you…

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