Our mission is to help Malaysian technology companies tell their story to the world, with communications built to international standards from day one.
Our story
Malaysia has no shortage of talented engineers, developers and founders. What many technology companies lack is a clear, confident way to explain why their innovation matters, especially to customers, journalists and investors outside Malaysia.
Hashim Communications was founded in 2012 to close that gap. Our first client, a Penang-based software company, was preparing a product launch aimed at international markets. Within minutes of the announcement, an internationally respected technology publication picked up the story. That launch set the tone for everything we have done since.
Today we work with Malaysian startups and established tech firms on positioning, messaging, media and analyst relations, and international PR programs.
An international perspective
Our approach is shaped by years of PR work in one of the world’s most competitive technology markets. Before founding Hashim Communications, Kam Hashim spent 14 years in high-tech public relations in Boston, first with a specialist technology PR agency and later as an independent consultant. He worked with technology companies from North America, Europe and Australia, including South Korean, Australian and French firms entering the U.S. market and a Canadian security software company competing globally.
Three lessons from that experience guide our work with every client:
- Communications is business strategy, not only press release writing.
- Industry analysts shape how a technology is perceived, so they deserve as much attention as journalists.
- If you sell technology, your market is likely global already, and your communications should be ready for it.
Whether the goal is coverage at home or visibility overseas, we bring the same international standards to the work.
How we work
Strategy first
We start with positioning and messaging, so every press release, article and pitch supports a clear business goal.
Clear, credible stories
We turn complex technology into stories that customers, journalists and analysts understand.
Ready for global markets
We plan communications that meet international expectations, so you are prepared for overseas audiences from the start.
Direct senior attention
You work directly with our founder on every engagement, not with a junior account team.
Our founder
Kam Hashim is a communications strategist with 14 years of experience in high-tech public relations in Boston, where he led campaigns for clients ranging from startups to multinational corporations. He founded Hashim Communications in 2012 to help Malaysian technology companies explain why their innovation matters, earn media attention at home, and build visibility in overseas markets.
Since then, he has worked with Malaysian startups and established tech firms on positioning, messaging, media relations and international PR programs. He also coaches founders and spokespeople on media interviews and presentation skills.
His background spans advertising, direct marketing, promotions and special events. He holds a Master of Science in Mass Communications from Boston University.
Kam spoke on PR for startups at MaGIC in 2015 and was profiled in Malaysia SME.