PR101: Media Strategy

Before you execute a publicity campaign, make sure you know which media you would like to pitch. Do not wait until last minute.

Tips for having a media strategy:

  1. Create a media List: Create a list of target media so you may compile information pertains to every target media in a single place.
  2. Learn about the media: Spend some time to research your target media. If it is a publication, for instance, read them and become familiar with the coverage.
  3. Identify editorial opportunities: Some media may have their own editorial calendar. So get a copy of identify opportunities for your firm.

Getting organized is important so that your campaign would run smoothly, and you could enjoy good results.


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