Ideas for creating a media relations plan for 2016

If you wish to improve or keep a good momentum of your media publicity, consider having a media relations plan. A plan can help you get your thoughts organized and help you focus on what you try to achieve. Here are a few ideas to consider: 1.    Set goals. Know what you want to accomplish in your media relations in 2016; 2.   Identify your target audiences. Review your media list to make…

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PR for startups (video)

What is PR? Does your startup need PR? If you’re running a startup, what are some of the communications that can help you increase your visibility in the market? I recently spoke about PR in front of a startup community, an event organized by the Malaysian Global Innovation and Creativity Center (MaGIC) in Cyberjaya. A video of that presentation has just been published by MaGIC. So, if you're interested in…

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