Want to keep the media publicity momentum going? Here’s an idea.

I have created the following video to share an idea on one of the things that startup entrepreneurs could do to help them get media’s attention in hopes to secure media coverage. I hope this video is helpful to you and should you have any questions, drop me an email. All the best! Thank you.

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Four important things to focus on when you plan a press release

Thinking about doing a press release for your business? How about start with a plan? I've created a short video of two minutes and 37 seconds in length to highlight four important things that you should focus on when you plan a press release. ###  

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Ideas for creating a media relations plan for 2016

If you wish to improve or keep a good momentum of your media publicity, consider having a media relations plan. A plan can help you get your thoughts organized and help you focus on what you try to achieve. Here are a few ideas to consider: 1.    Set goals. Know what you want to accomplish in your media relations in 2016; 2.   Identify your target audiences. Review your media list to make…

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PR for startups (video)

What is PR? Does your startup need PR? If you’re running a startup, what are some of the communications that can help you increase your visibility in the market? I recently spoke about PR in front of a startup community, an event organized by the Malaysian Global Innovation and Creativity Center (MaGIC) in Cyberjaya. A video of that presentation has just been published by MaGIC. So, if you're interested in…

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